Intercraze Media
Introducing Online Sports Report
Today we are happy to announce the launch of our latest web property, Online Sports Report - a sports blog dedicated to anything related to the world of sports, on or off the field. Initially the site will be run by yours truly, and in the near future we'll be putting out a call for a sports blogger position. If you're interested, contact us and let us know a little about yourself and why you'd make a good sports blogger.
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By: Jay Tierney Comments (0) Property News
Looking Ahead at Blogs in Development
You may have come across our recent job posting for a celebrity blogger and decided it wasn't for you, but perhaps you're still interested in working with Intercraze Media because you like our style. Well, we currently have several blogs in development in the following categories:

  • Sports
  • Television & Movies
  • Internet & Technology
  • Business & Finance
  • Humor

    If you might be interested in blogging for a site in one of these categories, send an e-mail to jobs@intercraze.com with your name, location, and topic or topics of interest. Feel free to include your resume if you'd like. When the time comes and we're preparing to launch these new sites we'll get back to you and discuss it further. Consider this an easy way of getting first in line.

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    By: Jay Tierney Comments (0) Job Posting, Company News
    Why Brand Advertisers Should Stop Worrying About Clicks & Conversions
    With the economic downturn (or recession or mini-depression or whatever you'd like to call it), one reason the online advertising industry has been hit so hard is that many ad agencies and brand clients have begun to tighten their belts by increasing their focus on clicks and conversions. This is a huge mistake and demonstrates an inherent misunderstanding of the true potential of internet marketing. Likewise, many networks and large publishers are doing themselves a disservice by catering to this quantified approach and in the process undermine the value of their ad inventory.

    My own recent experience is a great example of why the reach and effectiveness of CPM campaigns is often underrated. First, consider that I've been working in online advertising and development for over ten years, so people like me tend to click on ads even less than the average consumer.

    Several months ago I was on an entertainment-related site that I visit from time-to-time when I noticed a leaderboard and 300x250 campaign promoting the upcoming second season of Showtime's Californication starring David Duchovny. I hadn't seen the show before but I'd heard good things about it, so upon seeing the ad I jumped onto my Netflix account and added the show's first season to my rental queue. Within two weeks my wife and I had finished the first season and were hooked, so we promptly called Comcast to order Showtime just in time for the second season. Since then we've also caught up on some of their other shows such as Weeds, and I was pleased that they picked up Inside the NFL after it was dropped by HBO. Needless to say, we are now loyal subscribers and their campaign for Californication was extremely successful in my case. In fact, we have since encouraged some of our friends to give the show a chance and many of them are now Showtime subscribers as well. We even purchased the first three seasons of Weeds on DVD as a gift for my father-in-law.

    The point of this little story is that I never actually clicked on the ad, but it still led to my household subscribing to Showtime. There's absolutely no possible way to measure my conversion as a consumer or give quantifiable credit to the web site where I viewed the campaign.

    I'm not suggesting that CPC or conversion campaigns don't have their place in the online advertising arena, especially for clients with a very limited budget or companies that may have based their business model on an application that the user must download. But for brand clients it simply doesn't make sense if their goal is to reach as many viewers as possible within their target demographic. Sometimes the best results are the ones you can't track.

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    By: Jay Tierney Comments (0) Advertising
    Open Position: Celebrity Blogger
    UPDATE: This position has been filled. Thanks to everyone who applied. We will retain your information for the future, as we may be adding another writer down the road.

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    We are currently looking to hire a writer/editor for our celebrity and popular culture blog Celebrity Milkshake. Applicants should obviously have a taste for celebrity life and Hollywood nonsense, or at least enough interest to be highly sarcastic while still doing some actual reporting. If you didn't already know Lindsay Lohan was going through a lesbian phase, please don't bother applying.

    This position should require only a few hours each day Monday through Friday, possibly working on and off throughout the day sometimes. On average you will be expected to post 3 to 5 articles daily, depending on the amount of relevant news available and the complexity (1 brilliant article is better than 4 boring articles). You will be working under a managing editor who will provide direction and contribute stories, but your voice will be a prominent part of the site's personality.

    We'd much rather work with someone who has a vested interest in the site, as we've found those who get paid per-post often leave us feeling uninspired with their quick, hollow writing. You will be paid on a revenue share basis, earning 35 percent of the site's profits. This means you won't make as much money at first, but have the potential to earn a lot more in the long run.

    Qualifications & Requirements

  • Must be able to write with personality.
  • Attention to detail. You will often need to edit your own work for typos and grammatical errors.
  • Photo editing skills, such as re-sizing photos and cropping them as needed.
  • Ability to be funny without always being mean-spirited.
  • Basic HTML is preferred but not required.
  • A flair for catchy headlines.
  • Self-motivated and reliable, since you'll be working from home or in your mother's basement.

    To apply for this position, please send an e-mail to jobs@intercraze.com with "Celebrity Blogger" for the subject and include the following:

    1. Name, age, and location.

    2. Why would you be good for this job?

    3. Education and/or relevant experience.

    4. List your three favorite celebrity or entertainment blogs.

    5. What are your favorite non-celebrity blogs?

    6. What is your schedule like? Are you working another part-time job or are you a college student? For the right person, we're willing to accommodate your schedule if you can't work on Wednesday mornings, for example.

    Applicants who make the final cut after a phone or e-mail interview will be asked to provide two or three sample articles that would be appropriate for the site, or a past writing sample.

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    By: Jay Tierney Comments (0) Property News, Job Posting
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